With the increase in the popularity of mobile phones,
considering statistical data showing how it has already overtaken the use of
computers for accessing internet, it has also presented numerous ways by which
businesses can be engaged in their marketing activities. This has given birth
to SMS marketing, such as through the use of bulk SMS. The latter has
been a promising strategy to reach a wide spectrum of audience in a quick
manner and without the need to spend a lot. In the rest of this article, you
will know more about the different uses of bulk SMS in Nigeria, including their
applications in the field of business.
Speed
This is perhaps one of the most significant benefits
businesses and other users can enjoy from the use bulk SMS messaging. The
instant deliverability of the messages will make sure they will be received by the
intended users only within a few seconds after they are sent. According to
recent data, it takes only an average of 7 seconds for an SMS to be received
once it has been sent.
Low Cost
When budget is an issue, which is often the case, bulk
SMS services will also prove to be very promising in helping you with
your marketing efforts. Unlike the traditional channels for promotions, SMS
messaging is significantly cheaper, yet it offers favourable return on investments.
Although the setup cost is low, it is sure to lead into a wealth of benefits,
which you might fail to realise in the absence of using SMS marketing.
Personalisation
Bulk SMS messages are also prefered for marketing because of the fact
that they offer a high degree of personalisation. As a business owner, you will
have the opportunity to craft a message, which will be dependent on the intended
recipients. You can have the messages sculpted on the basis of the demographics
and individual behaviours of the recipients.
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